DIRECTV was the first to pioneer addressable over 10 years ago, and we have continued to innovate, combining our revolutionary tech stack with our award-winning products to deliver flexible solutions. Unlock the power of DIRECTV’s convergent addressable solutions to seamlessly identify and reach your most valuable audience, with the right message across every screen.
Advertiser 1st-Party Data: Leverage your customer database or lookalike models to define a target and match to our subscriber data via privacy compliant, safe haven.
3rd-Party Data: Apply demographic, psychographic, behavioral, or geographic attributes using industry-leading 3rd-party data sets.
DIRECTV Viewership Data: Utilize DIRECTV’s 1st-party viewership to understand what programs, movies, live events, and networks consumers are watching.
Broad Demo: Complement or supplement your National TV campaign with guaranteed impressions against your desired age/gender demographic.
Light TV Viewer: Suppress Heavy TV Viewers to reach an elusive audience that watches a limited amount of live TV.
Custom Audience: Target and reach the audience unreached or underexposed to your National TV campaign.
With our transparent reporting and robust measurement solutions, we provide ways for brands to move beyond media metrics to understand the consumer journey and behaviors influenced by your advertising efforts.
Awareness: Incremental reach, exposure management, brand health study
Consideration: Location visitation, website visitation
Conversion: Sales lift, account openings, tune-in conversion