News & Case Studies

In this roundtable report, we explore topics ranging from how best to use data to the increasing importance of personalized creative. The insights are wide and varied but applicable to any marketer aiming to improve their overall media plan.

The majority of TV viewers subscribe to live TV and VOD services, often referred to as cord stacking – what does that mean for tune-in ads? Read our latest research report powered by DIRECTV Advantage.

Drew Groner explains how addressable advertising can help marketers reach the right audience at the right time, with no waste.

Find out why advertisers are leveraging Addressable now more than ever in our latest insights report powered by DIRECTV Advantage.

What does 2023 have in store for advertisers? Amy Leifer shares what to keep on your radar in the new year.

D2 Media’s Mark Failla explains how the shift in viewing from traditional linear television to video on demand has led political campaigns to change their strategies.

Holiday spirits are high this year with most consumers reporting plans to spend on gifts and entertaining over the next couple months. Find out more in our latest insights report.

Consumers expect more, Matt Van Houten shares how you can deliver.

A Consumer Intelligence Report, Powered by DIRECTV Advantage

Dan Rosenfeld explains why one person’s clean room isn’t the same as another’s.

A recent Go Addressable survey finds targeting as top reason for using advanced advertising tactic. Matt Van Houten shares more.

Is your brand implementing successful strategies during this economic uncertainty? Amy Leifer discusses actions brands can take to not only attract customers but also keep in mind their marketing spend.

Jason Brum shares how live sports can create meaningful brand-to-consumer connections and engagement.

As streaming audiences grow, Rose McGovern explains how to connect across platforms.

For advertisers to increase their use of addressable, it’s key that they have a deeper knowledge of it. That starts with challenging some of the preconceived notions about addressable, and considering these best practices.

The deal is designed to make it easier for buyers to maximize reach and efficiency.

DIRECTV Advertising has selected Magnite to enable programmatic buying of their traditional advertising inventory, the companies said.

A set of guidelines aimed at standardizing addressable advertising was released by Go Addressable, an outfit set up by cable and satellite distributors; Matt Van Houten explains why.

Jason Brown shares how addressable can help solve the challenges of a fragmented TV landscape.

Our latest white paper explores how viewers approach the question “what do I watch?” and the valuable role that TV ads play in their decisioning.

DIRECTV Advertising's Leifer on the fully converged future of addressable advertising.

The new unit is launching with a focus on helping advertisers reach target audiences within the DIRECTV and DIRECTV Stream footprint.

DIRECTV is focusing on its own portfolio of products and services and will work more closely with its clients in addressing their measurement needs. It will also focus on building out DIRECTV Stream, its over-the-top service.

In a newly-created role, Leifer will lead ad sales solutions across DIRECTV and DIRECTV Stream.

DIRECTV’s Addressable solution helps Auto advertiser drive in-market consumers to visit local dealerships.

Telco advertiser engages with key audiences through DIRECTV’s Pause Ads to drive key brand health metrics.

CPG advertiser leverages DIRECTV’s first-party viewership data and Addressable technology to optimize reach and more evenly distribute impressions and exposure.

A major broadcast network leverages DIRECTV Addressable to drive tune-in viewership and ratings for show premiere.

Pharma advertiser leverages DIRECTV Addressable to reach qualified audience in a safe and data compliant way, driving new patient starts and prescription fills.