News & Case Studies
See what’s new with DIRECTV ADVERTISING and learn how leading brands are leveraging our solutions to drive impact for their businesses.
- NewsMidterm Elections Show CTV Is Key Part of Campaign StrategiesD2 Media’s Mark Failla explains how the shift in viewing from traditional linear television to video on demand has led political campaigns to change their strategies.
- Insights‘Tis the Season for ShoppingHoliday spirits are high this year with most consumers reporting plans to spend on gifts and entertaining over the next couple months. Find out more in our latest insights report.
- NewsWhy Ad Format Innovation Is Crucial for the Future of TV and StreamingConsumers expect more, Matt Van Houten shares how you can deliver.
- InsightsLEAN INTO THE POWER OF LIVE TVA Consumer Intelligence Report, Powered by DIRECTV Advantage
- NewsDo You Know What All Those Data-Driven Buzzwords Really Mean?Dan Rosenfeld explains why one person’s clean room isn’t the same as another’s.
- News67% of Marketers Say They Are Using Addressable Advertising: StudyA recent Go Addressable survey finds targeting as top reason for using advanced advertising tactic. Matt Van Houten shares more.
- NewsWhy Maintaining Marketing Spend is the Most Strategic Path Through Tough Economic TimesIs your brand implementing successful strategies during this economic uncertainty? Amy Leifer discusses actions brands can take to not only attract customers but also keep in mind their marketing spend.
- NewsGet Your Brand in the Game with Sports EngagementJason Brum shares how live sports can create meaningful brand-to-consumer connections and engagement.
- NewsThe Time to Advertise on CTV Is Right NowAs streaming audiences grow, Rose McGovern explains how to connect across platforms.
- NewsDemystifying Addressable: It’s As Easy As One, Two, ThreeFor advertisers to increase their use of addressable, it’s key that they have a deeper knowledge of it. That starts with challenging some of the preconceived notions about addressable, and considering these best practices.
- NewsDIRECTV Advertising Makes Addressable Ad Inventory Available Via YahooThe deal is designed to make it easier for buyers to maximize reach and efficiency.
- NewsDIRECTV Picks Magnite To Enable Programmatic Buying of Traditional TV InventoryDIRECTV Advertising has selected Magnite to enable programmatic buying of their traditional advertising inventory, the companies said.
- NewsGo Addressable Sets Guidelines for $7.5 Billion Addressable-Ad BusinessA set of guidelines aimed at standardizing addressable advertising was released by Go Addressable, an outfit set up by cable and satellite distributors; Matt Van Houten explains why.
- NewsThe Upfronts Need an UpgradeJason Brown shares how addressable can help solve the challenges of a fragmented TV landscape.
- InsightsThe Path to Tuning InOur latest white paper explores how viewers approach the question “what do I watch?” and the valuable role that TV ads play in their decisioning.
- NewsAddressable TV Promises the Full FunnelDIRECTV Advertising's Leifer on the fully converged future of addressable advertising.
- NewsDIRECTV Names Amy Leifer To Head New Ad Sales UnitThe new unit is launching with a focus on helping advertisers reach target audiences within the DIRECTV and DIRECTV Stream footprint.
- NewsDIRECTV Plants Flag In Ad Marketplace, Names Chief Advertising Sales OfficerDIRECTV is focusing on its own portfolio of products and services and will work more closely with its clients in addressing their measurement needs. It will also focus on building out DIRECTV Stream, its over-the-top service.
- NewsDIRECTV Taps Amy Leifer as First Ad Sales ChiefIn a newly-created role, Leifer will lead ad sales solutions across DIRECTV and DIRECTV Stream.
- Case StudiesAUTODIRECTV’s Addressable solution helps Auto advertiser drive in-market consumers to visit local dealerships.
- Case StudiesPAUSE ADSTelco advertiser engages with key audiences through DIRECTV’s Pause Ads to drive key brand health metrics.
- Case StudiesCPGCPG advertiser leverages DIRECTV’s first-party viewership data and Addressable technology to optimize reach and more evenly distribute impressions and exposure.
- Case StudiesTUNE-INA major broadcast network leverages DIRECTV Addressable to drive tune-in viewership and ratings for show premiere.
- Case StudiesPHARMAPharma advertiser leverages DIRECTV Addressable to reach qualified audience in a safe and data compliant way, driving new patient starts and prescription fills.