News & Case Studies

With 2024 in the rearview, Dan Rosenfeld, SVP, Analytics & Insights, looks forward to 2025 as a transformative year for the advertising industry in combatting fragmentation and solving for holistic TV measurement.

In his latest for ANA Magazine, Mark Failla, Director of Political Advertising at D2 Media Sales, elaborates on the value of audience-based solutions for reaching voters when it counts.

97% of consumers consider long-form content MOST premium. But how do different audiences define premium? Read more

Watch Dan Rosenfeld, Molly Finnerty, Travis Clinger and Terry Kawaja unpack how TV is no longer just about what you watch, but how you watch.

We're transforming the TV landscape with new product enhancements to include guaranteed incremental reach, privacy, and brand safety.

Amy Leifer shares key strategies to reach the right audiences on the right platforms, at the right time.

Advertisers in this year’s women’s college basketball tournament were the real winners. DIRECTV audience insights demonstrate that brands score big when they appear in live sports and champion female athletes.

A major QSR brand leverages DIRECTV Addressable to not only reach more light TV viewers but also limit excessive frequency to heavy TV viewers.

Now more than ever, advertisers must employ more holistic TV solutions to consistently meet viewers where they are. Read more from Amy Leifer and ADWEEK to learn how to effectively embrace the brave new world of streaming and the power of live TV.

In her latest for AdMonsters, Amy Leifer, Chief Advertising Sales Officer, navigates our ever-evolving media ecosystem, from conquering CTV like a pro to leaning into innovative new ad formats.

Learn why advertisers rate addressable TV a key component to their media mix and the key trends driving its increased importance.

In her latest for TV Tech, Rose Anna McGovern breaks down the best practices of navigating convergence, from the latest in addressability to planning with an audience-first mindset.

From audience fragmentation to the deprecation of third-party cookies, this election cycle will present a new set of challenges for political advertisers. In his latest for the ANA, Mark Failla breaks down how to meet voters where they are.

As viewers continue to enjoy a mix of traditional and streaming content, marketers must evolve their strategies to adapt to the evolving TV landscape. Charlotte Lipman breaks it down.

Even with the considerable growth of streaming, nearly 2 out of 3 U.S. households still subscribe to a live pay TV service. Our latest research shows how cord-stackers are an influential audience and far more likely to engage with ads on TV than their streaming-only peers.

Auto advertisers agree addressable advertising has improved their ability to meet key KPI goals. Here are 3 guiding principles auto advertisers can implement to close out the year and carry them into 2024.

DIRECTV Advertising and Magnite recently collaborated to develop The Streaming Playbook. This step-by-step guide helps buyers navigate the ever-evolving streaming space to ensure seamless allocation of budgets and what to consider when selecting partners. Download the full report to learn more.

As Millennials and Gen Z are taking a greater interest in their health, there are new opportunities for advertisers to meet them with a relevant message wherever they may be watching. Read our latest report on The Future of Pharma.

With consumers watching across multiple video services, the state of streaming is in flux. Learn 3 key insights for how consumers are making their entertainment decisions today.

Drew Groner explains how live TV continues to drive highest engagement for modern-day viewers.

From FAST channels to seamless access to premium content, TV providers have an opportunity to help consumers navigate subscription-fatigue. Amy Leifer shares more on what modern TV viewers want with Adweek.

While consumers have concerns over the state of the US economy, attitudes differ across age demos. Find out how advertisers supporting finance and insurance brands can respond in our latest insights report.

CTV advertisers are leaning into linear addressable as they recognize the importance of reaching audiences in a TV environment regardless of linear or digital delivery. Find out more in our latest insights report powered by DIRECTV Advantage.

As consumers continue to shift the way they watch TV – toggling between live TV and VOD, linear and digital – advertisers must adapt to meet the moment or risk being left behind by the viewers they need to reach. Rose Anna McGovern shares her insights.

In this roundtable report, we explore topics ranging from how best to use data to the increasing importance of personalized creative. The insights are wide and varied but applicable to any marketer aiming to improve their overall media plan.

The majority of TV viewers subscribe to live TV and VOD services, often referred to as cord stacking – what does that mean for tune-in ads? Read our latest research report powered by DIRECTV Advantage.

Drew Groner explains how addressable advertising can help marketers reach the right audience at the right time, with no waste.

Find out why advertisers are leveraging Addressable now more than ever in our latest insights report powered by DIRECTV Advantage.

What does 2023 have in store for advertisers? Amy Leifer shares what to keep on your radar in the new year.

D2 Media’s Mark Failla explains how the shift in viewing from traditional linear television to video on demand has led political campaigns to change their strategies.

Holiday spirits are high this year with most consumers reporting plans to spend on gifts and entertaining over the next couple months. Find out more in our latest insights report.

Consumers expect more, Matt Van Houten shares how you can deliver.

A Consumer Intelligence Report, Powered by DIRECTV Advantage

Dan Rosenfeld explains why one person’s clean room isn’t the same as another’s.

A recent Go Addressable survey finds targeting as top reason for using advanced advertising tactic. Matt Van Houten shares more.

Is your brand implementing successful strategies during this economic uncertainty? Amy Leifer discusses actions brands can take to not only attract customers but also keep in mind their marketing spend.

Jason Brum shares how live sports can create meaningful brand-to-consumer connections and engagement.

As streaming audiences grow, Rose McGovern explains how to connect across platforms.

For advertisers to increase their use of addressable, it’s key that they have a deeper knowledge of it. That starts with challenging some of the preconceived notions about addressable, and considering these best practices.

The deal is designed to make it easier for buyers to maximize reach and efficiency.

DIRECTV Advertising has selected Magnite to enable programmatic buying of their traditional advertising inventory, the companies said.

A set of guidelines aimed at standardizing addressable advertising was released by Go Addressable, an outfit set up by cable and satellite distributors; Matt Van Houten explains why.

Jason Brown shares how addressable can help solve the challenges of a fragmented TV landscape.

Our latest white paper explores how viewers approach the question “what do I watch?” and the valuable role that TV ads play in their decisioning.

DIRECTV Advertising's Leifer on the fully converged future of addressable advertising.

The new unit is launching with a focus on helping advertisers reach target audiences within the DIRECTV and DIRECTV Stream footprint.

DIRECTV is focusing on its own portfolio of products and services and will work more closely with its clients in addressing their measurement needs. It will also focus on building out DIRECTV Stream, its over-the-top service.

In a newly-created role, Leifer will lead ad sales solutions across DIRECTV and DIRECTV Stream.

DIRECTV’s Addressable solution helps Auto advertiser drive in-market consumers to visit local dealerships.

Telco advertiser engages with key audiences through DIRECTV’s Pause Ads to drive key brand health metrics.

CPG advertiser leverages DIRECTV’s first-party viewership data and Addressable technology to optimize reach and more evenly distribute impressions and exposure.

A major broadcast network leverages DIRECTV Addressable to drive tune-in viewership and ratings for show premiere.

Pharma advertiser leverages DIRECTV Addressable to reach qualified audience in a safe and data compliant way, driving new patient starts and prescription fills.